Rosemary Clausen Center for Performing Arts

UX Case Study

WEB SITE REDESIGN | Research Methods, Findings, Recommendations, Visual Design

The Challenge

  • A six-year old, static website.
  • Opposition to redesign efforts based on consistent ticket sales over a six year period.

The Solution

  • A responsive WordPress site with user flows addressing the goals of ticket buyers, booking agents, talent and volunteers.
  • Presentation of research findings that support redesign recommendations and enlighten the business stakeholders as to their users actual needs.

My Role

RESPONSIBLE FOR ALL UX ACTIVITIES:

  • Research, validation and presentation: interview, analytics, usability testing, personas, findings report.
  • Information Architecture: labeling, user flow, user stories, card sorting, navigation/sitemap.
  • Ideation and Visual Design: wireframing, prototyping, Adobe CC, Sketch, Invision.
  • WordPress site build.

Research

Initial plan proposal, comprehensive research methods, clear and concise reporting. Design decisions based on gathered data. Creating a unified front among stakeholders.

Information Architecture

User flows, site map, navigation, labels, taxonomies…

Sketches

Quick ideation brain storm exercises. Expediting flow scenarios for review and collaboration.

Wireframes & Prototypes

Use of Sketch and Invision to create wireframes and protoypes for usability testing and client review.

Visual Design

Interface design, brand, style guide.

%

Research

%

Information Architecture

%

Visual Design

Amazing Result

Mobile Site Boosted Sales By 50%

Mobile Refresh

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Rebuilt From the Inside Out

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Extensive Demographic Studies

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  • Mobile Sales 80%
  • Website Traffic 50%
  • Conversion Rate 75%
  • Email Subscribers 60%

Results Well Received

Stakeholders with initial reservations were inspired by usability testing results, and became instant converts and supporters of the site redesign. Aspects of the not-for profit Foundation received more emphasis and has received greater awareness. Users are now able to view much requested video promos.