DIGITAL » UX, Wireframes, Prototypes
Building digital products users will enjoy interacting with is the foundation of User Experience (UX) Design. Careful planning, research and testing can deflect production pitfalls like agonizing rework, increased costs and debilitating delays. My goal is to create an on-line experience that is easy and delightful to use, boosting engagement and ultimate conversion.
American Gun Craft
Responsive, E-commerce web site
Design Activities
- Art Direction (page layout + product photography)
- Wireframes
- Web Development
- Brand development
- Dynamic functions integration: WooCommerce, MailChimp, Google Analytics, SUMO popup forms.
Design Tools
- Adobe CC
- WordPress
- Custom CSS
Role
Visual designer, web admin and brand manager: created the AGC brand, web site, print ads and product user manual. Maintained brand consistency between all medias.
Project Details
A responsive website, online store, and marketing tool with integrated analytics, e-communications, incentives and promotions.
Results
The WordPress environment allows the web site owner to interact with the integrated marketing tools with confidence and ease, crucial for the online store’s success. The site offers visual appeal while functioning as a resource for the vintage pistol enthusiast. Since it’s launch in November 2018, online sales exceeded first year goals and continue to thrive.
SCANNOW AR
Augmented Reality App
Design Activities
- Wireframing
- UI Visual Design
Design Tools
Adobe CC:
- Adobe Xd
- Adobe Illustrator
- Adobe PhotoShop
Role
Creative lead:
- Art Direction – image tone, color palette, style guide
- Illustration – icons
- Modals design, UI patterns
Project Details
A RealityBLU augmented reality app for the retail business segment requiring quick turn-around visual design. Rapid iterations of wireframes for mobile phone and tablet screens allowed developers to submit product for the Apple App Store and Google Play review and approval in order to get the product on the market as soon as possible.
Results
The SCANNOW AR app is newly approved and available for download on Apps on Google Play and Apple App Store. Current reviews reflect five star ratings.
Rbani Famari » Subscription Web Software App
Project Role & Activities:
- Visual design of initial software landing pages
- Branded UI style and patterns
- Wireframing and user flows: onboarding for subscription conversion and new user integration
Rosemary Clausen Center » responsive website.
Project Role & Activities:
- Logo creation + brand management.
- Research plan, proposal and presentation.
- UX design methodologies: research, IA, Sketch wireframes, Invision prototypes.
- UI/Visual design.
- WordPress, HTML, CSS website build.
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No Dog Left Behind Rescue » responsive website
Project Role & Activities:
- Research plan, proposal and presentation.
- UX design methodologies: research, IA, Axure and Adobe XD wireframes and prototypes.
- UI/Visual design.
- WordPress, HTML, CSS website build.