DIGITAL » UX, Wireframes, Prototypes

Building digital products users will enjoy interacting with is the foundation of User Experience (UX) Design. Careful planning, research and testing can deflect production pitfalls like agonizing rework, increased costs and debilitating delays. My goal is to create an on-line experience that is easy and delightful to use, boosting engagement and ultimate conversion.

American Gun Craft

Responsive, E-commerce web site

 

Design Activities

  • Art Direction (page layout + product photography)
  • Wireframes
  • Web Development
  • Brand development
  • Dynamic functions integration: WooCommerce, MailChimp, Google Analytics, SUMO popup forms.

Design Tools

  • Adobe CC
  • WordPress
  • Custom CSS

Role

Visual designer, web admin and brand manager: created the AGC brand, web site, print ads and product user manual. Maintained brand consistency between all medias.

Project Details

A responsive website, online store, and marketing tool with integrated analytics, e-communications, incentives and promotions.

Results

The WordPress environment allows the web site owner to interact with the integrated marketing tools with confidence and ease, crucial for the online store’s success. The site offers visual appeal while functioning as a resource for the vintage pistol enthusiast. Since it’s launch in November 2018, online sales exceeded first year goals and continue to thrive.

SCANNOW AR

Augmented Reality App

 

Design Activities

  • Wireframing
  • UI Visual Design

Design Tools

Adobe CC:

  • Adobe Xd
  • Adobe Illustrator
  • Adobe PhotoShop

Role

Creative lead:

  • Art Direction – image tone, color palette, style guide
  • Illustration – icons
  • Modals design, UI patterns

Project Details

A RealityBLU augmented reality app for the retail business segment requiring quick turn-around visual design. Rapid iterations of wireframes for mobile phone and tablet screens allowed developers to submit product for the Apple App Store and Google Play review and approval in order to get the product on the market as soon as possible.

Results

The SCANNOW AR app is newly approved and available for download on Apps on Google Play and Apple App Store. Current reviews reflect five star ratings.

Rbani Famari » Subscription Web Software App

Project Role & Activities:

  • Visual design of initial software landing pages
  • Branded UI style and patterns
  • Wireframing and user flows: onboarding for subscription conversion and new user integration

Rosemary Clausen Center » responsive website.

Project Role & Activities:

  • Logo creation + brand management.
  • Research plan, proposal and presentation.
  • UX design methodologies: research, IA, Sketch wireframes, Invision prototypes.
  • UI/Visual design.
  • WordPress, HTML, CSS website build.

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No Dog Left Behind Rescue » responsive website

Project Role & Activities:

  • Research plan, proposal and presentation.
  • UX design methodologies: research, IA, Axure and Adobe XD wireframes and prototypes.
  • UI/Visual design.
  • WordPress, HTML, CSS website build.

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