BRAND » Identity Creation & Governance

A brand is a sprawling entity that reaches every aspect of an organization and what it puts out there in the world. Typefaces, color palettes, imagery and message work together and emote, leaving an imprint that should be consistent, not only for the intended audience, but within a company culture. All these elements that say who you are in a desired tone that resonates with your audience has to be translated for print, web and broadcast. I often call myself the “brand police”, ensuring reproduction standards in every medium.

Rosemary Clausen Center » Logo Identity, brand management

  • Creative concept through production.
  • Brand management of all logo reproductions: print materials and web site.

American Gun Craft » ideation through brand applications

  • Initial concept sketches to final logo identity production.
  • E-commerce WordPress web site.
  • E-mail marketing campaign.
  • Marketing materials: fliers, social media graphics, labels & packaging.

Eat Well Work Well » Logo identity, brand management

  • Creative concept through production.
  • Brand management of all logo reproductions: print materials and web site.