75 Years of Scotch® Electrical Tape
Project
Develop a multimedia promotional campaign celebrating the 75th Anniversary of Scotch® Electrical Tape products.
Solution & Impact
Design and produce a visually compelling story celebrating the enduring and trusted Scotch® Vinyl Electrical Tape products and the professionals that use them. This all-encompassing marketing effort provided materials and information for distributor sales incentives, consumer-facing product displays, email, social media, and more. My ability to quickly translate the existing Scotch® brand and its digital assets into new messaging expedited campaign materials circulation, ensuring marketing and sales teams had the necessary tools to activate the promotion and generate sales at the physical storefront, as well as online.
My Role
- Ideation
- Graphic Design
- Digital Assets Production
As part of a creative design and writing team, I assisted with the development of the logo lockup for the Scotch® Electrical Tape 75th Anniversary promotional campaign, as well as designed and produced a wide variety of marketing communications:
- Animated banner ads
- Counter and dangler display
- Email marketing
- Social media
- Sales literature
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