Scotch 75th Anniversary Instagram

75 Years of Scotch® Electrical Tape


Develop a multimedia promotional campaign celebrating the 75th Anniversary of Scotch® Electrical Tape products.

Solution & Impact

Design and produce a visually compelling story celebrating the enduring and trusted Scotch® Vinyl Electrical Tape products and the professionals that use them. This all-encompassing marketing effort provided materials and information for distributor sales incentives, consumer-facing product displays, email, social media, and more. My ability to quickly translate the existing Scotch® brand and its digital assets into new messaging expedited campaign materials circulation, ensuring marketing and sales teams had the necessary tools to activate the promotion and generate sales at the physical storefront, as well as online.



My Role

  • Ideation
  • Graphic Design
  • Digital Assets Production

As part of a creative design and writing team, I assisted with the development of the logo lockup for the Scotch® Electrical Tape 75th Anniversary promotional campaign, as well as designed and produced a wide variety of  marketing communications:

  • Animated banner ads
  • Counter and dangler display
  • Email marketing
  • Social media
  • Sales literature
Shinebox mobile site display
Shinebox site tablet display
Shinebox web showcase
Scotch email screens
Scotch sales flier
Scotch POP display

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Give me a shout!

Looking for a multi-disciplined designer who is equally collaborative and independent? I would love to learn more about you, your team, and your project. Let's discover how I might assist in your creative and technical endeavors.