American Gun Craft
Project
Brand development, e-commerce website design/build, digital and print marketing communications for a startup in the vintage pistol enthusiast industry.
Solution & Impact
As the sole designer in true startup fashion, I needed to design and manage multiple projects with similar due dates. Working closely with the business owner and photographer, I carefully orchestrated a schedule with overlapping activities to address, but not delay, brand development, product photography, website design, online marketing, and packaging.
We efficiently shared visuals for review, feedback, and approval by providing business partners with clear art direction, online collaboration tools, and regular communication. All marketing materials were completed as scheduled creating awareness and resulting in immediate customer response and product sales.
- Logo identity
- Ecommerce website
- Ad layout
- Packaging
- E-newsletter
- Apparel
- Online Marketing
My Role
- Logo identity-concept to creation.
- E-commerce WordPress web site.
- E-mail marketing campaign.
- Marketing materials: fliers, social media graphics, labels & packaging.
As the creative and technical resource for the business owner, I started with a client interview and quickly learned the business goals, desired outcomes, and limitations. From the information captured, I provided a project brief to clearly outline the design production process, establish expectations, and offer an attainable schedule. The project brief kept us both accountable to keep projects moving forward, keeping work within scope, and providing final deliverables as promised.
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