Expedite a website brand refresh to meet scheduled promotion date.
Solution & Impact
A complete rewrite, the website team integrated all new messaging, brand assets, and user goals with a rich history of existing client case studies. Working with the existing WordPress theme while utilizing dynamic features to populate existing content into newly developed page layouts, we were able to avoid significant rework. Updated site was complete and launched in a tight timeline, meeting the intended announcement date of the company’s brand refresh. Internal and external feedback was extremely positive, generating quite a buzz on social media. Keeping web design efforts in-house resulted in significant cost savings.
- User Research
- User Experience
- Visual Design
- WordPress Site Build
I introduced and performed lean UX testing methodologies, confirming site design was addressing user wants and needs. A team of writers, designers and stakeholders, we effectively collaborated using a Miro and Adobe xD workflow. My ability to provide quick design iterations expedited the WordPress build for successful presentation, feedback, and final launch.
Presto change-oh! I had no idea you could make changes that quickly on the fly. Site looks so polished, this is great.
— Website team member