PRINT » Catalogs
Managing a vast array of images, pricing details, and product specifications can feel like herding cats—it takes expert organization and software proficiency to keep everything in line. A well-designed page layout should not only capture attention but also ensure that the flow of information makes it easy for customers to find what they need. Efficient asset management and streamlined file handling can significantly speed up production and reduce costs.
Meyer Place at Ferndale » Style Specifications Book & Pocketed Carrier
Luxury, lake front condominiums located in Wayzata, MN.
CHALLENGE: Create a marketing tool to assist in securing a minimum number of $1-3 million dollar unit sales before construction could begin. Provide a tangible reference for early home buyers anxious to make design selections for their newly purchased homes.
SOLUTION: Create an emotional lifestyle piece, as well as a functional specifications catalog for all custom interior design selections. Visuals and messaging must appeal to the affluent home buyer, as well as reflect the culture of a community in a highly sought after real estate location.
ROLE: Design lead in collaboration with the Meyer Place at Ferndale marketing team.
- Concept design creation & presentation
- Art direction/visual design
- Page layout/production
- Print vendor management
PROJECT DETAILS: Pocket folder carrier and inserted spec book design and production specifications:
- 10″ x 10″, finished
- 44- page (40 pages + cover)
- 4-color process
- Unique pocket folder with saddle stitched 16-page guts (lifestyle brochure) + gusseted spine for inserted spec book
- Specialty waffle pattern, uncoated matte paper cover + dull coated guts
RESULTS: Design pieces were well received by the marketing team and home buyers and have become coveted “coffee table” books as they were a limited print edition. Builder successfully procured the required number of unit sales and broke ground in 2018. The structure is well under progress with occupancy slated for fall 2019.
Print » Catalogs
ZEBRA » Yoga Catalog/Brochure
- Design layout + brand management.
- 9″ x 6″, 3-panel roll-fold.
- 4-color process.
Fuji Sports/Hatashita Sports » Mizuno Catalog
- Creative concept through Production.
- 9″ x 6″, 16- page (12 pages + cover).
- 4-color process .