About Kitty & CatsAway

A multidisciplined designer with digital, print, brand and illustration expertise. Pairing powerful visuals with smart strategies to maximize targeted reach and enhancing brand recognition, consistently across all platforms.

Efficiently generate and manage entire brand campaign strategies from discovery to execution:

  • Stakeholder interview, market research, usability testing
  • Brand analysis, brand inventory, logo creation, brand style guide
  • User Experience (UX) design, web site build and launch, pattern library
  • Print materials design, production, asset catalog, project management
  • Ad layout, content strategy, publication insertion schedule

A natural presenter, providing an engaging environment for effective client interface, collaboration, testing and training; imperative for collecting most relevant and accurate information for prosperous product solutions:

  • Winning record of conversion from pitch to project acquisition—supported by design rationale and data.
  • Forging positive team member relationships that enhance collaboration and productivity—cornerstone to my enduring freelance history.
  • Genuine rapport encouraging forthcoming exchange with clients, participants and/or trainees—a necessity for enlightening discovery and precise information capture.

Offering a wide range of design experience for a large variety of business and industry including: B2B, consumer, education, financial, manufacturing, medical, non-profit, real estate, sports fitness, technology—start-ups to Fortune 500 companies.

Delivering unique and appropriate design solutions on schedule and on budget exceeding desired results for response, event attendance and profit.

Education

  • B.A. in marketing (Carlson School of Management) and graphic design (College of Human Ecology), Inter College Program – University of Minnesota.

PROFESSIONAL DEVELOPMENT

  • Springboard UX Design – Professional Education.
  • Interaction Design Foundation – Professional Education.
  • Lynda.com – Ongoing software and industry related online training
  • ed2go.com – WordPress web design
  • Easel Solutions | St. Paul, MN – Web design, HTML, CSS

Software Proficiency

  • Adobe CC: InDesign, PhotoShop, Illustrator, Bridge, Acrobat
  • WordPress, HTML, CSS, Dreamweaver, Sketch, InVision, Adobe Xd, Axure
  • Microsoft Office: Word, Excel, PowerPoint